SEO Writing: How to Write an SEO-Optimized Article in 7 Steps
Search engine optimization (SEO) is a lot more than just writing. However, you cant have SEO without writing. Its a crucial aspect that helps you show up in the search results of Google and other engines.
But what is SEO writing? How do you write for search engines while still writing for the people who use them? Is there a process anyone can follow to be a better SEO writer?
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In this article, Im going to answer all of these questions and give you a step-by-step approach to creating perfectly search-optimized content your readers (and Google) will love.
What is SEO writing?
SEO writing is the process of writing content with the intent of ranking on the first page of a search engine, e.g., Google. To do so, you must focus on three things:
Know what searchers need when they search your target keyword (i.e., search intent)
Create the best possible answer to a given search query (i.e., research and knowledge)
Present the answer in a way thats easy to read and understand (i.e., have good writing skills)
Beyond that, you also need to understand the basics of on-page SEO elements, such as meta tags, image alt text, internal links, etc. But Ill get to those later.
For now, lets explore this question: Why should you even care?
Why is SEO writing important?
SEO writing is important because Google gets an estimated . This means your customers are most certainly using Google to find information.
Additionally, once you rank on the first page of Google for your target keywords, youre getting free, recurring, and highly relevant traffic to your website.
In other words, SEO = money in the bank.
As paid advertising costs rise and social media engagement becomes harder and harder to come by, organic traffic continues to dominate as one of the most important marketing channels any modern business can invest in.
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So how do you get those coveted organic page #1 rankings?
How to write an SEO-optimized article in 7 steps
Luckily for you, the process of writing an SEO-optimized article is not as hard as it may seem. You just need to follow these seven steps:
Step 1: Conduct proper keyword research
The first step of SEO writing is to find out what your target audience is searching for on Google. This is where keyword research comes in.
Keyword research is the process of discovering the words and phrases that people use to find information related to your topic. It helps you understand the demand, competition, and difficulty of ranking for each keyword.
There are many tools and methods you can use to conduct keyword research, such as:
: A free tool from Google that shows you the monthly search volume, competition, and suggested bid for any keyword.
: A free tool from Google that shows you the popularity and seasonality of any keyword over time.
: A free tool that shows you the questions and queries that people ask around any keyword.
: A paid tool that shows you the keywords that your competitors are ranking for, as well as their traffic, backlinks, and other metrics.
: A paid tool that shows you the keywords that your competitors are ranking for, as well as their traffic, backlinks, and other metrics.
The goal of keyword research is to find a primary keyword that has a high search volume, low competition, and high relevance to your topic. This will be the main focus of your article.
You should also find some secondary keywords that are related or synonymous to your primary keyword. These will help you cover different aspects of your topic and avoid keyword stuffing.
For example, if your primary keyword is SEO writing, some secondary keywords could be:
How to write SEO content
SEO copywriting tips
SEO writing examples
SEO content strategy
SEO content writing services
Once you have a list of keywords, you can move on to the next step.
Step 2: Understand and match search intent
The second step of SEO writing is to understand what your target audience wants when they search for your keyword. This is called search intent.
Search intent is the goal or purpose behind a search query. It tells you what kind of information or action the searcher is looking for.
There are four main types of search intent:
Type
Description
Example
Informational
The searcher wants to learn something or find an answer to a question.
What is SEO writing?
Navigational
The searcher wants to visit a specific website or page.
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Transactional
The searcher wants to buy something or perform an action.
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Commercial
The searcher wants to compare different products or services before buying.
Best SEO writing tools
To rank well on Google, you need to match your content with the search intent of your keyword. This means you need to provide the best possible answer or solution to the searchers query.
You can use tools like to see what kind of results are ranking for your keyword and what they have in common.
For example, if you search for SEO writing, you will see that most of the results are blog posts or guides that explain what SEO writing is and how to do it. This means that the search intent for this keyword is informational, and you should create a similar type of content if you want to rank for it.
Step 3: Write a catchy and descriptive title
The third step of SEO writing is to write a title that attracts clicks and reflects your main keyword. Your title is one of the most important factors that influence your click-through rate (CTR), which is the percentage of people who click on your result after searching for your keyword. A higher CTR means more traffic and more potential conversions. To write a catchy and descriptive title, you should follow these tips: - Include your main keyword in your title, preferably at the beginning or close to it. This will help Google and your readers understand what your content is about. - Use modifiers, such as numbers, adjectives, or questions, to make your title more appealing and specific. For example, SEO Writing: How to Write an SEO-Optimized Article in 7 Steps is better than SEO Writing. - Keep your title within 60 characters or less. This will ensure that it doesnt get cut off by Google or other platforms. You can use tools like to check your title length and score. - Avoid clickbait or misleading titles. This will only hurt your reputation and bounce rate, which is the percentage of people who leave your website after viewing only one page. You want to deliver on your promise and meet the expectations of your readers. Here are some examples of good and bad titles for the keyword SEO writing: Good Bad --- --- SEO Writing: How to Write an SEO-Optimized Article in 7 Steps SEO Writing: You Wont Believe How Easy It Is SEO Writing 101: A Beginners Guide to Creating Search-Friendly Content SEO Writing: Everything You Need to Know 10 SEO Writing Tips to Boost Your Rankings and Traffic SEO Writing: The Ultimate Secret to Success How to Write SEO Content That Drives More Leads and Sales SEO Writing: How to Rank #1 on Google in 24 Hours Step 4: Optimize your meta tags and URL
The fourth step of SEO writing is to optimize your meta tags and URL. These are the elements that appear on the search engine results page (SERP) and tell Google and your readers what your content is about.
The main meta tags you need to optimize are:
Meta description: This is the snippet of text that appears below your title on the SERP. It should summarize the main point of your content and include a call to action or a benefit for the reader. It should also contain your main keyword and be within 160 characters or less.
Image alt text: This is the text that describes the images on your page. It helps Google understand what your images are about and makes them accessible for visually impaired users. It should also contain your main keyword and be relevant to the image.
The URL is the web address of your page. It should be short, descriptive, and include your main keyword. It should also use hyphens (-) to separate words, not underscores (_).
Here are some examples of how to optimize your meta tags and URL for the keyword SEO writing:
Title
Meta Description
Image Alt Text
URL
SEO Writing: How to Write an SEO-Optimized Article in 7 Steps
Learn how to write an SEO-optimized article that ranks on the first page of Google and drives more traffic to your website. Follow these 7 easy steps to become an SEO writing pro.
A laptop with a document titled SEO Writing on the screen.
SEO Writing 101: A Beginners Guide to Creating Search-Friendly Content
If you want to reach more readers and rank higher on Google, you need to master SEO writing. In this beginners guide, youll discover what SEO writing is and how to do it effectively.
A person typing on a keyboard with a notebook that says SEO Writing 101.
10 SEO Writing Tips to Boost Your Rankings and Traffic
Want to improve your SEO writing skills and get more organic visitors? Check out these 10 practical tips that will help you write better content for search engines and humans.
A list of 10 bullet points with icons and numbers.
How to Write SEO Content That Drives More Leads and Sales
SEO writing is not just about ranking on Google. Its also about converting your readers into customers. In this article, youll learn how to write SEO content that drives more leads and sales for your business.
A graph showing the relationship between SEO content and leads and sales.
Step 5: Use headings and subheadings to structure your content
The fifth step of SEO writing is to use headings and subheadings to structure your content and make it easier to read and scan. Headings are the titles of each section or subsection of your article. They help you organize your ideas and guide your readers through your content.
Headings also help Google understand the hierarchy and relevance of your content. They are usually marked with HTML tags, such as <h1>, <h2>, <h3>, etc. The higher the number, the lower the importance.
To use headings and subheadings effectively, you should follow these tips:
Use only one <h1> tag per page, and make it the same as your title. This will tell Google what your page is about and help it rank better.
Use <h2> tags for the main sections of your article, and <h3>, <h4>, etc. for the subsections. This will create a clear structure and hierarchy for your content.
Include your main keyword and secondary keywords in your headings and subheadings, but dont overdo it. This will help Google and your readers find the relevant information they need.
Make your headings and subheadings descriptive, informative, and catchy. This will encourage your readers to keep reading and stay engaged.
Here are some examples of how to use headings and subheadings for the keyword SEO writing:
SEO Writing: How to Write an SEO-Optimized Article in 7 Steps
What is SEO writing?
The definition of SEO writing
The benefits of SEO writing
Why is SEO writing important?
The impact of SEO writing on organic traffic
The advantages of SEO writing over other marketing channels
How to write an SEO-optimized article in 7 steps
Step 1: Conduct proper keyword research
What is keyword research?
How to do keyword research?
How to choose the best keywords for your article?
Step 2: Understand and match search intent
What is search intent?
How to identify search intent?
How to align your content with search intent?
... Step 3: Write a catchy and descriptive title
What is a title?
How to write a title that attracts clicks and reflects your main keyword?
How to avoid clickbait or misleading titles?
Step 4: Optimize your meta tags and URL
What are meta tags and URL?
How to write effective meta descriptions, image alt texts, and URL slugs?
How to avoid duplicate or irrelevant meta tags and URL?
Step 5: Use headings and subheadings to structure your content
What are headings and subheadings?
How to use headings and subheadings to organize your content and make it easier to read and scan?
How to include your main keyword and secondary keywords in your headings and subheadings?
Step 6: Write clear and engaging paragraphs
What are paragraphs?
How to write paragraphs that are concise, coherent, and relevant to your topic and keyword?
How to use transitions, examples, quotes, statistics, and other elements to support your points?
Step 7: Include internal and external links
What are links?
How to use links to provide additional information, sources, and references for your readers and boost your SEO?
How to choose relevant and authoritative links and how to use anchor texts for them?
Conclusion
Congratulations! Youve just learned how to write an SEO-optimized article in 7 steps. By following these steps, you can create content that ranks well on Google and satisfies your readers needs.
To recap, here are the steps you need to take:
Conduct proper keyword research
Understand and match search intent
Write a catchy and descriptive title
Optimize your meta tags and URL
Use headings and subheadings to structure your content
Write clear and engaging paragraphs
Include internal and external links
If you want to learn more about SEO writing, you can check out these resources:
I hope you found this article helpful and informative. If you have any questions or feedback, feel free to leave a comment below. Id love to hear from you.
Happy SEO writing!
Frequently Asked Questions
Here are some of the most common questions people ask about SEO writing:
What is the difference between SEO writing and copywriting?
SEO writing is a type of copywriting that focuses on creating content that ranks well on search engines. Copywriting is a broader term that refers to any type of writing that persuades or influences the reader. SEO writing is a subset of copywriting, but not all copywriting is SEO writing.
How long should an SEO article be?
There is no definitive answer to this question, as the optimal length of an SEO article depends on various factors, such as the topic, the keyword, the competition, the audience, etc. However, a general rule of thumb is that longer articles tend to rank better than shorter ones, as they provide more information and value for the reader. A study by found that the average word count of a Google first page result is 1,447 words. However, this doesnt mean you should write long articles for the sake of it. You should always focus on quality over quantity and write as much as necessary to cover your topic thoroughly.
How often should I use keywords in my SEO article?
The answer is: it depends. There is no exact formula or percentage for keyword density (the number of times you use a keyword in relation to the total number of words in your article). However, you should avoid keyword stuffing, which is the practice of using keywords excessively or unnaturally in your content. This can harm your SEO and user experience, as Google can penalize your site for spammy or low-quality content. Instead, you should use keywords naturally and strategically in your content, especially in your title, headings, subheadings, introduction, conclusion, and meta tags. You should also use synonyms, variations, and related terms to avoid repetition and increase relevance.
How do I measure the effectiveness of my SEO writing?
The best way to measure the effectiveness of your SEO writing is to track and analyze the performance of your content using tools like . These tools can help you monitor metrics such as:
Organic traffic: The number of visitors who come to your site from search engines.
Rankings: The position of your site on the SERP for your target keywords.
Click-through rate (CTR): The percentage of people who click on your result after searching for your keyword.
Bounce rate: The percentage of people who leave your site after viewing only one page.
Time on page: The average amount of time that visitors spend on your page.
Conversion rate: The percentage of visitors who take a desired action on your site, such as subscribing, buying, etc.
By tracking these metrics, you can see how well your SEO writing is performing and identify areas for improvement.
How can I improve my SEO writing skills?
The best way to improve your SEO writing skills is to practice and learn from the experts. You can do this by:
Reading and analyzing high-ranking articles on your topic and seeing what they do well and what you can emulate.
Taking online courses or reading books on SEO writing and applying the tips and techniques you learn.
Using tools like to check and improve your grammar, spelling, readability, and tone.
Getting feedback from other SEO writers or professionals and implementing their suggestions.
Testing different headlines, formats, styles, and strategies and seeing what works best for your audience and niche.
The more you write and optimize your content for search engines and humans, the better you will become at SEO writing.
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